Core value
Taste
We want every bite to bring that feeling of “Bas, ek aur.” From familiar favourites to exciting flavours, we create snacks that are enjoyable, satisfying and made to be remembered.
Because great taste creates cravings.
Namkeen · Fryums · Wafers · Popcorn
100% Vegetarian
Made toBe Craved.
We make the snacks you finish and immediately want again — “Bas, ek aur.” Namkeen, fryums, wafers and popcorn from our Vatva GIDC factory in Ahmedabad, built on three things we refuse to compromise: Trust. Taste. Quality.
Every pack carries our name.
Rip one open
The counter strip — the first thing a customer and a distributor both pick up.
Our core values
Six promises in every pack.
These are not a mission statement we framed and forgot. They are the six things you should be able to feel the moment you open a Saras pack — and the six things we measure ourselves against.
Core value
Quality
You should feel confident about what you choose. We care about the ingredients, preparation and packaging that go into every product — because quality should be part of the experience, not something you have to think twice about.
Good taste starts with good quality.Core value
Innovation
Snacking should always have something exciting around the corner. We explore new flavours, combinations, ideas and snack experiences to bring fresh choices to your everyday moments.
There is always another flavour worth discovering.Core value
Value
Value is more than what you get in a pack. It is the combination of taste, quality, quantity and satisfaction that makes you feel good about choosing Saras.
A choice that feels good from the first bite to the last.Core value
Care
Behind every Saras product is a simple thought: someone is going to enjoy this. That thought guides how we develop, make and present our products — down to the table they end up on.
Because food made with care feels different.Core value
Consistency
When you find something you love, you expect it to be just as good the next time. So we work to deliver the same familiar taste, texture and quality every time you reach for your favourite Saras pack.
The experience you love, again and again.
The feeling we engineer
Bas,ek aur.
We don't design packs, we design the second helping. Every flavour we test, every pack we cut, every price point we set is judged against one question: will they reach for another one? That's the whole brief. Everything else is packaging.
The range
26 packs shown
Four ranges. Everyday prices.
Namkeen, fryums, wafers and popcorn — built around the ₹5 and ₹10 counter packs that move fastest, backed by a house of sub-brands your younger customers already recognise.
A proud house of sub-brands
Cravito's™
Crispycorn™
Snackito's™
Namkeen · Fryums · Wafers · Popcorn
₹5
Namkeen
Gathiya
₹5
Namkeen
Bhujia Sev
₹5
Namkeen
Bhel Mix
₹5
Namkeen
Sev Murmura
₹5
Namkeen
Masala Sev Murmura
₹5
Namkeen
Jhal Muri
₹5
Namkeen
Chana Dal
₹5
Namkeen
Chana Jor Garam
₹5
Namkeen
Khatta Mitha Mix
₹5
Namkeen
Tikha Mitha Mix
₹5
Namkeen
Shing Bhujia
₹5
Namkeen
Masala Shing
₹5
Namkeen
Moong Dal
₹5
Namkeen
Ratlami Sev
₹5
Namkeen
Farali Mitha Chiwda
₹5
Namkeen
Jeera Papad
₹10
Namkeen · Flamin Fun
Masala Moments
₹10
Namkeen · Flamin Fun
Spicy Tadka
₹5
Fryums · Cravito's
Spinrings
₹5
Fryums · Cravito's
Garlic Joyz
₹5
Fryums · Cravito's
Salted Joyz
₹5
Fryums · Cravito's
Masala Joyz
₹5
Fryums · Cravito's
Noodle Sticks Masala
₹10
Wafers
Banana Wafers Mari
₹5
Popcorn · Crispycorn
Cheesy Boom
₹5
Popcorn · Crispycorn
Masala Butter Blast
For distributors & stockists
Trusted taste. Growing together.
With Saras, you don't just distribute snacks — you distribute trust, taste and profits. Together, we will make Saras Snacks a household name across India and beyond.
- Entry packs at ₹5 and ₹10 — the price points that turn fastest on a counter, in a kirana or at a stall.
- Clip-strips, POS display units and branding material that make the shelf work harder for you.
- One point of contact for orders, replacements and claims — not a call centre.
- Consistent taste, texture and pack quality, batch after batch.
- Four ranges and three sub-brands from a single supplier, so your shelf looks full.
Partner enquiry
Tell us where you sell. We'll tell you what fits.
Retailer
Counter & kirana
Sub-stockist
Area coverage
Distributor
District level
Super-stockist
Multi-district
Margins, slabs, MOQ and territory terms shown above are placeholders — final commercials to be confirmed by Saras Snacks Pvt. Ltd. before launch.
For creators
Make it with us.
You already know how to make a snack look irresistible. We'll send the packs — you make the content people watch twice. First-bite reactions, recipe twists, late-night craving reels, or a straight-up honest review.
- A
First-bite reels
Unbox, open, react. Short, loud, honest — the format that sells ₹5 packs.
- B
Recipes & pairings
Chaat bowls, sev toppings, popcorn desserts. Show people the second use.
- C
Pack drops & giveaways
Run a drop with us and give your audience something they'll actually finish.
Apply to collaborate
Content kits ship to approved creators
The full range, on paper
Take the catalogue with you.
Eight pages, every pack, both price points — the same book our distributors work from. Tell us where to send it and it's yours.
8 pages · 26 packs